LETICIA

RODRIGUES

          01 ︎︎︎

A month before the 2022 FIFA World Cup, Nike dropped the most expensive Brazil jersey ever. Flash, a benefits card accepted in more than 2 million stores, took advantage of fans’ protests about the price of the jersey and offered them a sponsorship deal: they wanted the jersey, we wanted our brand on it.

          02 ︎︎︎

1 in 2 teenage girls quit sports when they get their first periods. To fight this nonsense and help young girls to grow up with sports, we created the first sponsorship just for athletes playing while on their periods.

          03 ︎︎︎

An Instagram filter developed to teach women how to do the breast self-exam by transforming the mobile screen into a mirror so that they can learn the step-by-step on their own body.

Thrush is normal. So why is it still a taboo to talk about it? #PPKSEMTABU* is a movement that seeks to break the taboos about women's intimate health, stimulating open and direct dialogue about their vaginas.