Leticia Rodrigues 
Brazilian vibe, dog lover and wine drinker
Creative Director  | AD
Cannes See It Be It 20'22, The One Club Next Creative Leader '21 
About Me        ︎  ︎   ︎







    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com     ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com




Places


> FCB Brazil (2021_now)
Wunderman Thompson (2019_2021)
GTB (2017_2019)
Wieden + Kennedy (2017)
Neogama/BBH (2016)
F.biz/WPP (2015_2016)
Artplan (2011_2015)

Clients


Tiktok, Google, Whirlpool, The Body Shop,
Kimberly Clark, Bayer, Renault, Old Spice, Ford Motors, Amstel, Netflix, Johnson&Johnson, Motorola,
Unilever, Nestle, Domino's.

Languages


Portuguese Native
English  Advanced
Spanish  Advanced
French  Intermediate




I am also: 

> Cannes See It Be It  20'22  [+]
> The One Club for Creativity Next Creative Leader '21 [+]
> Co-founder of the social project PerifaLions 
[+]
> Teacher at Cuca Creativity School 
[+]



Some awards:

CANNES LIONS
See It Be It - 20'22
1x Gold - Social & Influencer - 2022
2x Shortlist - Media - 2022
1x Shortlist - Brand Experience - 2022
1x Shortlist - Social & Influencer - 2020'21
1x Silver - Health & Wellness - 2016

D&AD
Wood Pencil - Commerce - 2023

THE ONE SHOW
Next Creative Leader - 2021
Silver - Interactive, Online & Mobile - 2022
Bronze - Health & Wellness - 2022
Shortlist - Creative Effectiveness - 2021
Shortlist - Radio & Audio Online - 2020

EFFIE AWARDS
Bronze - Brazil - 2021
Silver - Brazil - 2020
Shortlist - LATAM - 2020
Bronze - 2017

MMA Smarties Awards 
Silver - 2021
Gold - 2016
Silver - 2016

CCSP | Creative Club of Brazil
In the Book - 2022
1x Silver - 2021
1x Bronze - 2021
1x Green Star In The Book - 2021
2x Shortlist - 2021
2x Bronze - 2020
3x Shortlist - 2020
In the Book - 2018
In the Book - 2016
In the Book - 2015
CLIO AWARDS
Gold - Digital / Mobile & Social Media - 2022 Bronze - Social Media/ Single Platform - 2022
Silver - Clio Health Direct - 2021
Shortlist - Clio Health Creative Effectiveness - 2021

YOUNG LIONS
Shortlist - 2019

EL OJO DE IBEROAMERICA
2x Shortlist - 2021
Bronze - 2016

YOUNG GUNS
Silver - 2015
Bronze - 2014

WAVE FESTIVAL
Bronze - 2016
Bronze - 2012

W3 AWARDS
Silver - 2015

CCRJ | Creative Club of Rio de Janeiro
In the Book - Outdoor - 2014
In the Book - Digital and Mobile - 2014
In the Book - Design - 2014
In the Book - Press - 2013

ABP | Brazilian Advertising Association
Bronze - 2012



Other recognitions:

JURIES:
2x Creative Club of Brazil  
2020 / 2022
Cannes Lions | See It be It | 2023
Dubai Lynx | Filme Craft | 2023
One Show | Next Creative Leader | 2022

30 young people who fought
to change the industry in 2020

Papel e Caneta | 2020

Lions Live Speaker (Cannes Lions Week Content) Oct 2020

10 Projects That Made the Industry
Better in 2020

Adweek



Press: 



It's not on my Linkedin:

I was born and raised in a really - really - small town where there is not even a single advertising agency. And there's no McDonald's either. I remember the day I told my mom that the BigMac was the best sandwich and I'd never tried one before, but I'd seen it on TV, so I believed that. Cut. Years and years after, besides all the odds, I became an advertiser. That means two things: 1- I'm a pain in the neck when I want something. 2- I grew up believing in the power of ideas. Combining 1 and 2, there's a 3rd thing: I do believe ideas can change the world.

Being obstinate and a believer led me to some awarded ideas that I'm really proud of. But remember the 3rd thing above? Yeah, that's what drives me now. I lead a social project in Brazil to give opportunity, visibility and bring young talents from socially vulnerable outskirts closer to the advertising market. The project - PerifaLions - has already connected more than 350 students with big names in leading agencies which resulted in dozens of scholarships, mentorships and hirings, in less than a year. 

And this is the 4th thing I found out: the beauty of creativity is in diversity and the best ideas come from different points of view. So, if you are still here with me, it's because these four things make sense to you, right? If you do believe advertising can change lives (in many ways), then we can get along :)



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