︎ +55 11 98600-8936 ︎ leticiarodrigues.da@gmail.com ︎ +55 11 98600-8936 ︎ leticiarodrigues.da@gmail.com ︎ +55 11 98600-8936 ︎ leticiarodrigues.da@gmail.com ︎ +55 11 98600-8936 ︎ leticiarodrigues.da@gmail.com
Places
> FCB Brazil (2021_now)
Wunderman Thompson (2019_2021)
GTB (2017_2019)
Wieden + Kennedy (2017)
Neogama/BBH (2016)
F.biz/WPP (2015_2016)
Artplan (2011_2015)
Clients
Tiktok, Google, Whirlpool, The Body Shop,
Kimberly Clark, Bayer, Renault, Old Spice, Ford Motors, Amstel, Netflix, Johnson&Johnson, Motorola,
Unilever, Nestle, Domino's.
Languages
Portuguese Native
English Advanced
Spanish Advanced
French Intermediate
I am also:
> Cannes See It Be It 20'22 [+]
> The One Club for Creativity Next Creative Leader '21 [+]
> Co-founder of the social project PerifaLions [+]
> Teacher at Cuca Creativity School [+]
> The One Club for Creativity Next Creative Leader '21 [+]
> Co-founder of the social project PerifaLions [+]
> Teacher at Cuca Creativity School [+]
Some awards:
CANNES LIONS
See It Be It - 20'22
1x Bronze - Social & Influencer - 2024
1x Bronze - Health and Wellness - 2024
1x Shortlist - Entertainment for Sports - 2024
2x Shortlist - Outdoor - 2024
1x Gold - Social & Influencer - 2023
2x Shortlist - Media - 2023
1x Shortlist - Brand Experience - 2023
1x Shortlist - Social & Influencer - 2020'21
1x Silver - Health & Wellness - 2016
D&AD
Wood Pencil - Commerce - 2023
THE ONE SHOW
Next Creative Leader - 2021
2x Silver - Experiential & Immersive - 2024
2x Bronze - Experiential & Immersive - 2024
1x Merit - Social Media - 2024
1x Merit - Direct Marketing - 2024
1x Merit - Health& Wellness - 2024
1x Silver - Interactive, Online & Mobile - 2022
1x Bronze - Health & Wellness - 2022
1x Shortlist - Creative Effectiveness - 2021
1x Shortlist - Radio & Audio Online - 2020
EFFIE AWARDS
2x Silver - Brazil - 2023
1x Bronze - Brazil - 2023
1x Bronze - Brazil - 2021
1x Silver - Brazil - 2020
1x Shortlist - LATAM - 2020
1x Bronze - 2017
MMA Smarties Awards
Silver - 2021
Gold - 2016
Silver - 2016
CCSP | Creative Club of Brazil
1x Gold - 2023
3x Silver - 2023
1x Bronze - 2023
2x In the Book - 2023
12x Shortlist - 2023
In the Book - 2022
1x Silver - 2021
1x Bronze - 2021
1x Green Star In The Book - 2021
2x Shortlist - 2021
2x Bronze - 2020
3x Shortlist - 2020
In the Book - 2018
In the Book - 2016
In the Book - 2015
See It Be It - 20'22
1x Bronze - Social & Influencer - 2024
1x Bronze - Health and Wellness - 2024
1x Shortlist - Entertainment for Sports - 2024
2x Shortlist - Outdoor - 2024
1x Gold - Social & Influencer - 2023
2x Shortlist - Media - 2023
1x Shortlist - Brand Experience - 2023
1x Shortlist - Social & Influencer - 2020'21
1x Silver - Health & Wellness - 2016
D&AD
Wood Pencil - Commerce - 2023
THE ONE SHOW
Next Creative Leader - 2021
2x Silver - Experiential & Immersive - 2024
2x Bronze - Experiential & Immersive - 2024
1x Merit - Social Media - 2024
1x Merit - Direct Marketing - 2024
1x Merit - Health& Wellness - 2024
1x Silver - Interactive, Online & Mobile - 2022
1x Bronze - Health & Wellness - 2022
1x Shortlist - Creative Effectiveness - 2021
1x Shortlist - Radio & Audio Online - 2020
EFFIE AWARDS
2x Silver - Brazil - 2023
1x Bronze - Brazil - 2023
1x Bronze - Brazil - 2021
1x Silver - Brazil - 2020
1x Shortlist - LATAM - 2020
1x Bronze - 2017
MMA Smarties Awards
Silver - 2021
Gold - 2016
Silver - 2016
CCSP | Creative Club of Brazil
1x Gold - 2023
3x Silver - 2023
1x Bronze - 2023
2x In the Book - 2023
12x Shortlist - 2023
In the Book - 2022
1x Silver - 2021
1x Bronze - 2021
1x Green Star In The Book - 2021
2x Shortlist - 2021
2x Bronze - 2020
3x Shortlist - 2020
In the Book - 2018
In the Book - 2016
In the Book - 2015
CLIO AWARDS
1x Gold - Clio Sports - 2023
1x Bronze - Clio Sports - 2023
1x Gold - Digital / Mobile & Social Media - 2022 1x Bronze - Social Media/ Single Platform - 2022
1x Silver - Clio Health Direct - 2021
1x Shortlist - Clio Health Creative Effectiveness - 2021
PPA - GLOBO TV AWARDS
Best Integrated Campaign - 2023
(The Shameless Pad)
MEIO&MENSAGEM
Top 10 Best Campaigns in Brazil - 2023
(Cashback For Your Jersey's Back / The Shameless Pad)
YOUNG LIONS
Shortlist - 2019
EL OJO DE IBEROAMERICA
2x Shortlist - 2021
Bronze - 2016
YOUNG GUNS
Silver - 2015
Bronze - 2014
WAVE FESTIVAL
Bronze - 2016
Bronze - 2012
W3 AWARDS
Silver - 2015
CCRJ | Creative Club of Rio de Janeiro
In the Book - Outdoor - 2014
In the Book - Digital and Mobile - 2014
In the Book - Design - 2014
In the Book - Press - 2013
ABP | Brazilian Advertising Association
Bronze - 2012
1x Gold - Clio Sports - 2023
1x Bronze - Clio Sports - 2023
1x Gold - Digital / Mobile & Social Media - 2022 1x Bronze - Social Media/ Single Platform - 2022
1x Silver - Clio Health Direct - 2021
1x Shortlist - Clio Health Creative Effectiveness - 2021
PPA - GLOBO TV AWARDS
Best Integrated Campaign - 2023
(The Shameless Pad)
MEIO&MENSAGEM
Top 10 Best Campaigns in Brazil - 2023
(Cashback For Your Jersey's Back / The Shameless Pad)
YOUNG LIONS
Shortlist - 2019
EL OJO DE IBEROAMERICA
2x Shortlist - 2021
Bronze - 2016
YOUNG GUNS
Silver - 2015
Bronze - 2014
WAVE FESTIVAL
Bronze - 2016
Bronze - 2012
W3 AWARDS
Silver - 2015
CCRJ | Creative Club of Rio de Janeiro
In the Book - Outdoor - 2014
In the Book - Digital and Mobile - 2014
In the Book - Design - 2014
In the Book - Press - 2013
ABP | Brazilian Advertising Association
Bronze - 2012
Other recognitions:
JURIES:
2x Creative Club of Brazil 2020 / 2022
Cannes Lions | See It be It | 2023
Dubai Lynx | Filme Craft | 2023
One Show | Next Creative Leader | 2022
30 young people who fought
to change the industry in 2020
Papel e Caneta | 2020
2x Creative Club of Brazil 2020 / 2022
Cannes Lions | See It be It | 2023
Dubai Lynx | Filme Craft | 2023
One Show | Next Creative Leader | 2022
30 young people who fought
to change the industry in 2020
Papel e Caneta | 2020
Lions Speaker
Cannes Lions Week Content Oct 2020
Cannes Lions 2024
10 Projects That Made the Industry
Better in 2020
Adweek
Cannes Lions Week Content Oct 2020
Cannes Lions 2024
10 Projects That Made the Industry
Better in 2020
Adweek
Press:
Cannes See It Be It
Cannes Lions
Brasileira entre as selecionadas por
programa do Cannes Lions
Clube de Criação São Paulo
Cannes revela participantes do See It Be
It em 2020/21, entre as selecionadas está
a brasileira Leticia Rodrigues
Meio e Mensagem
Cannes Lions anuncia las finalistas del programa "See It Be It"
Marketing Directo
PerifaLions vai ajudar a inserir estudantes
da periferia no mercado publicitário
ABC da Comunicação
PerifaLions vai levar publicitários das periferias a Cannes
Geek Publicitário
Projeto leva alunos de universidades
da periferia para Cannes
Propmark
Cannes Lions
Brasileira entre as selecionadas por
programa do Cannes Lions
Clube de Criação São Paulo
Cannes revela participantes do See It Be
It em 2020/21, entre as selecionadas está
a brasileira Leticia Rodrigues
Meio e Mensagem
Cannes Lions anuncia las finalistas del programa "See It Be It"
Marketing Directo
PerifaLions vai ajudar a inserir estudantes
da periferia no mercado publicitário
ABC da Comunicação
PerifaLions vai levar publicitários das periferias a Cannes
Geek Publicitário
Projeto leva alunos de universidades
da periferia para Cannes
Propmark
Cannes Lions Announces See It Be It
Finalists for 2020 – 2021 Programme
Little Black Book
Seis creativas latinas viajarán a Cannes
Lions 2021 por el programa See It Be It
AdLatina
Cannes Lions seleciona Leticia Rodrigues para o See It Be It 2020/2021
Propmark
Brasileira finalista do See It Be It
Blog do Adonis
PerifaLions vai ajudar a inserir estudantes
da periferia no mercado publicitário
ABC da Comunicação
Projeto Perifa Lions leva estudantes
a Cannes
Meio e Mensagem
Finalists for 2020 – 2021 Programme
Little Black Book
Seis creativas latinas viajarán a Cannes
Lions 2021 por el programa See It Be It
AdLatina
Cannes Lions seleciona Leticia Rodrigues para o See It Be It 2020/2021
Propmark
Brasileira finalista do See It Be It
Blog do Adonis
PerifaLions vai ajudar a inserir estudantes
da periferia no mercado publicitário
ABC da Comunicação
Projeto Perifa Lions leva estudantes
a Cannes
Meio e Mensagem
It's not on my Linkedin:
I was born and raised in a really small town where there isn’t even a single advertising agency—or a McDonald’s, for that matter. I remember the day I told my mom that the Big Mac was the best sandwich, even though I’d never tried one before. I had seen it on TV and believed the hype. Fast forward many years, and against all odds, I became an advertiser. This journey means two things: 1) I can be quite persistent when I want something, and 2) I grew up believing in the power of ideas. Combine those, and you get a third belief: I firmly believe that ideas can change the world.
My determination and faith have led me to create award-winning ideas that I’m incredibly proud of. But remember that third belief? That’s what drives me now. I lead a social project in Brazil called PerifaLions, which aims to provide opportunities and visibility, bridging the gap for young talents from socially vulnerable backgrounds to enter the advertising industry. In less than four years, the project has connected over 700 students with prominent figures in leading agencies, resulting in numerous scholarships, mentorships, and job placements.
And here’s a fourth insight I’ve discovered: the beauty of creativity lies in diversity, and the best ideas stem from different perspectives. So, if you’re still with me, it’s because these four beliefs resonate with you, right? If you believe that advertising can change lives in many ways, then I believe we would work well together. :)
My determination and faith have led me to create award-winning ideas that I’m incredibly proud of. But remember that third belief? That’s what drives me now. I lead a social project in Brazil called PerifaLions, which aims to provide opportunities and visibility, bridging the gap for young talents from socially vulnerable backgrounds to enter the advertising industry. In less than four years, the project has connected over 700 students with prominent figures in leading agencies, resulting in numerous scholarships, mentorships, and job placements.
And here’s a fourth insight I’ve discovered: the beauty of creativity lies in diversity, and the best ideas stem from different perspectives. So, if you’re still with me, it’s because these four beliefs resonate with you, right? If you believe that advertising can change lives in many ways, then I believe we would work well together. :)
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