︎ +55 11 98600-8936 ︎ leticiarodrigues.da@gmail.com ︎ +55 11 98600-8936 ︎ leticiarodrigues.da@gmail.com ︎ +55 11 98600-8936 ︎ leticiarodrigues.da@gmail.com ︎ +55 11 98600-8936 ︎ leticiarodrigues.da@gmail.com
Places
> FCB Brazil (2021_now)
Wunderman Thompson (2019_2021)
GTB (2017_2019)
Wieden + Kennedy (2017)
Neogama/BBH (2016)
F.biz/WPP (2015_2016)
Artplan (2011_2015)
Clients
Tiktok, Google, Whirlpool, The Body Shop,
Kimberly Clark, Bayer, Renault, Old Spice, Ford Motors, Amstel, Netflix, Johnson&Johnson, Motorola,
Unilever, Nestle, Domino's.
Languages
Portuguese Native
English Advanced
Spanish Advanced
French Intermediate
I am also:
> Cannes See It Be It 20'22 [+]
> The One Club for Creativity Next Creative Leader '21 [+]
> Co-founder of the social project PerifaLions [+]
> Teacher at Cuca Creativity School [+]
> The One Club for Creativity Next Creative Leader '21 [+]
> Co-founder of the social project PerifaLions [+]
> Teacher at Cuca Creativity School [+]
Some awards:
CANNES LIONS
See It Be It - 20'22
1x Gold - Social & Influencer - 2022
2x Shortlist - Media - 2022
1x Shortlist - Brand Experience - 2022
1x Shortlist - Social & Influencer - 2020'21
1x Silver - Health & Wellness - 2016
D&AD
Wood Pencil - Commerce - 2023
THE ONE SHOW
Next Creative Leader - 2021
Silver - Interactive, Online & Mobile - 2022
Bronze - Health & Wellness - 2022
Shortlist - Creative Effectiveness - 2021
Shortlist - Radio & Audio Online - 2020
EFFIE AWARDS
Bronze - Brazil - 2021
Silver - Brazil - 2020
Shortlist - LATAM - 2020
Bronze - 2017
MMA Smarties Awards
Silver - 2021
Gold - 2016
Silver - 2016
CCSP | Creative Club of Brazil
In the Book - 2022
1x Silver - 2021
1x Bronze - 2021
1x Green Star In The Book - 2021
2x Shortlist - 2021
2x Bronze - 2020
3x Shortlist - 2020
In the Book - 2018
In the Book - 2016
In the Book - 2015
See It Be It - 20'22
1x Gold - Social & Influencer - 2022
2x Shortlist - Media - 2022
1x Shortlist - Brand Experience - 2022
1x Shortlist - Social & Influencer - 2020'21
1x Silver - Health & Wellness - 2016
D&AD
Wood Pencil - Commerce - 2023
THE ONE SHOW
Next Creative Leader - 2021
Silver - Interactive, Online & Mobile - 2022
Bronze - Health & Wellness - 2022
Shortlist - Creative Effectiveness - 2021
Shortlist - Radio & Audio Online - 2020
EFFIE AWARDS
Bronze - Brazil - 2021
Silver - Brazil - 2020
Shortlist - LATAM - 2020
Bronze - 2017
MMA Smarties Awards
Silver - 2021
Gold - 2016
Silver - 2016
CCSP | Creative Club of Brazil
In the Book - 2022
1x Silver - 2021
1x Bronze - 2021
1x Green Star In The Book - 2021
2x Shortlist - 2021
2x Bronze - 2020
3x Shortlist - 2020
In the Book - 2018
In the Book - 2016
In the Book - 2015
CLIO AWARDS
Gold - Digital / Mobile & Social Media - 2022 Bronze - Social Media/ Single Platform - 2022
Silver - Clio Health Direct - 2021
Shortlist - Clio Health Creative Effectiveness - 2021
YOUNG LIONS
Shortlist - 2019
EL OJO DE IBEROAMERICA
2x Shortlist - 2021
Bronze - 2016
YOUNG GUNS
Silver - 2015
Bronze - 2014
WAVE FESTIVAL
Bronze - 2016
Bronze - 2012
W3 AWARDS
Silver - 2015
CCRJ | Creative Club of Rio de Janeiro
In the Book - Outdoor - 2014
In the Book - Digital and Mobile - 2014
In the Book - Design - 2014
In the Book - Press - 2013
ABP | Brazilian Advertising Association
Bronze - 2012
Gold - Digital / Mobile & Social Media - 2022 Bronze - Social Media/ Single Platform - 2022
Silver - Clio Health Direct - 2021
Shortlist - Clio Health Creative Effectiveness - 2021
YOUNG LIONS
Shortlist - 2019
EL OJO DE IBEROAMERICA
2x Shortlist - 2021
Bronze - 2016
YOUNG GUNS
Silver - 2015
Bronze - 2014
WAVE FESTIVAL
Bronze - 2016
Bronze - 2012
W3 AWARDS
Silver - 2015
CCRJ | Creative Club of Rio de Janeiro
In the Book - Outdoor - 2014
In the Book - Digital and Mobile - 2014
In the Book - Design - 2014
In the Book - Press - 2013
ABP | Brazilian Advertising Association
Bronze - 2012
Other recognitions:
JURIES:
2x Creative Club of Brazil 2020 / 2022
Cannes Lions | See It be It | 2023
Dubai Lynx | Filme Craft | 2023
One Show | Next Creative Leader | 2022
30 young people who fought
to change the industry in 2020
Papel e Caneta | 2020
2x Creative Club of Brazil 2020 / 2022
Cannes Lions | See It be It | 2023
Dubai Lynx | Filme Craft | 2023
One Show | Next Creative Leader | 2022
30 young people who fought
to change the industry in 2020
Papel e Caneta | 2020
Lions Live Speaker (Cannes Lions Week Content) Oct 2020
10 Projects That Made the Industry
Better in 2020
Adweek
10 Projects That Made the Industry
Better in 2020
Adweek
Press:
Cannes See It Be It
Cannes Lions
Brasileira entre as selecionadas por
programa do Cannes Lions
Clube de Criação São Paulo
Cannes revela participantes do See It Be
It em 2020/21, entre as selecionadas está
a brasileira Leticia Rodrigues
Meio e Mensagem
Cannes Lions anuncia las finalistas del programa "See It Be It"
Marketing Directo
PerifaLions vai ajudar a inserir estudantes
da periferia no mercado publicitário
ABC da Comunicação
PerifaLions vai levar publicitários das periferias a Cannes
Geek Publicitário
Projeto leva alunos de universidades
da periferia para Cannes
Propmark
Cannes Lions
Brasileira entre as selecionadas por
programa do Cannes Lions
Clube de Criação São Paulo
Cannes revela participantes do See It Be
It em 2020/21, entre as selecionadas está
a brasileira Leticia Rodrigues
Meio e Mensagem
Cannes Lions anuncia las finalistas del programa "See It Be It"
Marketing Directo
PerifaLions vai ajudar a inserir estudantes
da periferia no mercado publicitário
ABC da Comunicação
PerifaLions vai levar publicitários das periferias a Cannes
Geek Publicitário
Projeto leva alunos de universidades
da periferia para Cannes
Propmark
Cannes Lions Announces See It Be It
Finalists for 2020 – 2021 Programme
Little Black Book
Seis creativas latinas viajarán a Cannes
Lions 2021 por el programa See It Be It
AdLatina
Cannes Lions seleciona Leticia Rodrigues para o See It Be It 2020/2021
Propmark
Brasileira finalista do See It Be It
Blog do Adonis
PerifaLions vai ajudar a inserir estudantes
da periferia no mercado publicitário
ABC da Comunicação
Projeto Perifa Lions leva estudantes
a Cannes
Meio e Mensagem
Finalists for 2020 – 2021 Programme
Little Black Book
Seis creativas latinas viajarán a Cannes
Lions 2021 por el programa See It Be It
AdLatina
Cannes Lions seleciona Leticia Rodrigues para o See It Be It 2020/2021
Propmark
Brasileira finalista do See It Be It
Blog do Adonis
PerifaLions vai ajudar a inserir estudantes
da periferia no mercado publicitário
ABC da Comunicação
Projeto Perifa Lions leva estudantes
a Cannes
Meio e Mensagem
It's not on my Linkedin:
I was born and raised in a really - really - small town where there is not even a single advertising agency. And there's no McDonald's either. I remember the day I told my mom that the BigMac was the best sandwich and I'd never tried one before, but I'd seen it on TV, so I believed that. Cut. Years and years after, besides all the odds, I became an advertiser. That means two things: 1- I'm a pain in the neck when I want something. 2- I grew up believing in the power of ideas. Combining 1 and 2, there's a 3rd thing: I do believe ideas can change the world.
Being obstinate and a believer led me to some awarded ideas that I'm really proud of. But remember the 3rd thing above? Yeah, that's what drives me now. I lead a social project in Brazil to give opportunity, visibility and bring young talents from socially vulnerable outskirts closer to the advertising market. The project - PerifaLions - has already connected more than 350 students with big names in leading agencies which resulted in dozens of scholarships, mentorships and hirings, in less than a year.
And this is the 4th thing I found out: the beauty of creativity is in diversity and the best ideas come from different points of view. So, if you are still here with me, it's because these four things make sense to you, right? If you do believe advertising can change lives (in many ways), then we can get along :)
Being obstinate and a believer led me to some awarded ideas that I'm really proud of. But remember the 3rd thing above? Yeah, that's what drives me now. I lead a social project in Brazil to give opportunity, visibility and bring young talents from socially vulnerable outskirts closer to the advertising market. The project - PerifaLions - has already connected more than 350 students with big names in leading agencies which resulted in dozens of scholarships, mentorships and hirings, in less than a year.
And this is the 4th thing I found out: the beauty of creativity is in diversity and the best ideas come from different points of view. So, if you are still here with me, it's because these four things make sense to you, right? If you do believe advertising can change lives (in many ways), then we can get along :)
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