Leticia Rodrigues 
Brazilian vibe, dog lover and wine drinker
Associate Creative Director  | AD
Cannes See It Be It 2020'21, Teacher Cuca Creativity School
About Me        ︎  ︎  ︎   ︎
 







*PPKSEMTABU is the oficial name of the movement in Portuguese, in English it could be translated
as #MakeVajayOkay. PPK is short for PEPEKA, a common word for vagina, something like vajayjay.






Case Study ︎︎︎


Manifesto ︎︎︎






︎︎︎ 1. Naming is not the issue. The issue is not talking about it

2. FOOFY BIRD
3. FLOWER
4. PRECIOUS

1. Thrush is common 
 2. Burning down there
 3. Thaaaat itch
  4. Naming is not the issue. 
  The issue is not talking about it.
1. PRECIOUS  
 2. FOOFY BIRD
 3. FLOWER
 4. Stop feeling   embarrassed











  PPK Team: the whole process was conducted almost 100% by women





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