Leticia Rodrigues 
Brazilian vibe, dog lover and wine drinker
Senior Art Director
Cannes See It Be It 2020'21, Teacher Cuca Creativity School
About Me        ︎  ︎  ︎


I’m Letícia Rodrigues, a Senior Art Director, with almost 10 years
of experience,
born and raised in a city where there is not even a single advertising agency.

Just one year after moving to São Paulo, I won my first Cannes Lion,
the only Health Lions award for Brazil that year.

During my career, I've been working for well-renowned global and local brands like Domino's, Motorola, Jameson, Renault, Old Spice and Ford Motors,
across some of the biggest global advertising networks such as F.biz/WPP, Neogama/BBH, Wieden+Kennedy and GTB. Currently I work for brands
sush as Amstel, Unilever, J&J, Nestle and Bayer.
Across all these years, I've been putting effort to trespass the boundaries
of inequality within the ad market. I lead a project called PerifaLions,
an independent non-profitable project that has the mission of inserting,
giving opportunity, visibility and bringing students from the suburbs
(socially vulnerable area far-away from the business centers) closer to
the advertising market. The project promotes mentorships and trainning programes, in addition to a creative contest which the award  involves internships, scholarships and a all-inclusive ticket the Cannes Festival.
You can check the project here.︎

I'm currently working at Wunderman Thompson and I'm also a teacher
at CUCA Creativity School, both in São Paulo.


Portuguese Fluent
English  Advanced
Spanish  Advanced
French  Intermediate


Cannes Lions
See It Be It - 2020'21
Silver - 2016

The One Show
Shortlist - 2020

Young Lions
Shortlist - 2019

El Ojo Iberoamérica
Bronze - 2016

Young Guns
Silver - 2015
Bronze - 2014

Wave Festival
Bronze - 2016
Bronze - 2012

Effie Awards
Silver - 2020
Shortlist - 2020
Bronze - 2017

Smarties Awards Latam
Gold - 2016
Silver - 2016

CCSP | Creative Club of Brazil
2x Bronze - 2020
5x Shortlist - 2020
In the Book - 2018
In the Book - 2016
In the Book - 2015

CCRJ | Creative Club of Rio de Janeiro
In the Book - Outdoor - 2014
In the Book - Digital and Mobile - 2014
In the Book - Design - 2014
In the Book - Press - 2013

W3 Awards
Silver - 2015

ABP | Brazilian Advertising Association
Bronze - 2012


Jury Member - Creative Club of Brazil

Lions Live Speaker (Cannes Lions Week Content)
Oct 2020

30 young people who fought to change the industry in 2020
Papel e Caneta | 2020

10 Projects That Made the Industry Better in 2020


Cannes See It Be It
Cannes Lions

Cannes Lions seleciona Leticia Rodrigues para o See It Be It 2020/2021

Brasileira entre as selecionadas por programa do Cannes Lions
Clube de Criação São Paulo

Cannes revela participantes do See It Be It em 2020/21, entre as selecionadas está a brasileira Leticia Rodrigues
Meio e Mensagem

Brasileira finalista do See It Be It
Blog do Adonis

Seis creativas latinas viajarán a Cannes Lions 2021 por el programa See It Be It

Cannes Lions anuncia las finalistas del programa "See It Be It"
Marketing Directo

Cannes Lions Announces See It Be It Finalists for 2020 – 2021 Programme
Little Black Book

PerifaLions vai ajudar a inserir estudantes da periferia no mercado publicitário
ABC da Comunicação

PerifaLions vai ajudar a inserir estudantes da periferia no mercado publicitário
ABC da Comunicação

PerifaLions vai levar publicitários das periferias a Cannes
Geek Publicitário

Projeto Perifa Lions leva estudantes a Cannes
Meio e Mensagem

Projeto leva alunos de universidades da periferia para Cannes

︎                  ︎                  ︎

    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com     ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com